Sellers Beware and Read The Fine Print!
What You Don't Know About Discount Brokers Could Cost You In The End...
 

You're shopping for a broker in Northeast Philadelphia to list your home when your eye catches a "list for less" ad.  

It's the latest trend in the real estate homes industry --- fee discounting . And while it can potentially save you money, there is a vast difference in what is provided. Differentiating is important because the last thing you want to do is (to quote Ben Franklin) be penny-wise and pound-foolish only to find that you have not reached your desired results---selling the house.

By definition, a real estate discount broker charges a lower fee to take your listing and market the property.

At first glance you may think that the discounted fee approach will provide you with the most benefits at least cost. But all that glitters is not necessarily gold! The discount brokers may charge you less to list your property, but fail to tell you what their package of services excludes. It could be a less-significant service like holding an open house or an essential service like failing to assist in negotiations once a buyer is found! The discount brokerage's purpose is to lure you to list with them in the hope that your listing will sell quickly and their costs will be reduced. Thus, it's under the guise of costing you less. Unfortunately, many consumers gravitate to the lowest financial common denominator before discerning this critical difference.

What IS the harm in not having the services available to you when you need them? Potentially a lot! Since you're locked in (by a listing agreement) to the discount broker, you may not be able to seek the additional outside services you require. And even if you could locate the services you need, those providers may not be willing nor able to contribute the additional tasks since you have a brokerage agreement with the discount broker!  Contact Hayley Today!